BIG, BLUE FRAKTA!
The Frakta has become so popular, that even Balenciaga released its own version of it in April. The cost? A whopping $2,145. Where is the originality? But let's not forget the saying, "Imitation is the best form of flattery."
An IKEA spokesperson explained that they were “deeply flattered that the Balenciaga tote bag resembles the Ikea iconic sustainable blue bag."
The Swedish retail giant went a step further and released an ad on their website and social media accounts with six steps to help their customers identify an “original Ikea FRAKTA bag.”
Shake it. If it rustles, it’s the real deal.
Multifunctional. It can carry hockey gear, bricks, and even water.
Throw it in the dirt. A true Frakta is simply rinsed off with a garden hose when dirty.
Fold it. Are you able to fold it to the size of a small purse? If the answer is yes, congratulations.
Look inside. The original has an authentic Ikea tag.
Price tag. Only $0.99.
In a recent press release, IKEA stated that it is partnering with Off-White's founder and designer, Virgil Abloh, to revamp the giant blue bag by exploring "inspiring design for young people and their 'first home,' focusing on making it stylish yet inexpensive."
It will launch in 2019.
